Copywriting is the art of writing persuasive marketing and promotional content that motivates people to take some form of action, such as making a purchase, clicking on a link, calling a phone number, or scheduling a consultation.
A page on a business website typically has anywhere from 500 to 5000 words of written content that persuades the visitor to take a specific action. This content is arguably the most important part of the site because it's directly responsible for generating conversions.
Content is also one of the most difficult aspects of creating an effective website. Someone has to determine what that content is going to say and then physically write it while keeping both SEO and sales conversion in mind.
Since your website’s copy can make or break the website’s effectiveness (and timeline if it's not delivered on time), it’s a good idea to have it professionally written by our writing team.
