UI (User Interface) Design is the process of making a website visually appealing while ensuring that it matches the essence of the brand.
This is the step that most people think of when they think of “web design.” As you can see, though, it’s only one small step in the process of creating an effective website.
For most projects, we don’t have to design every single page. Instead, our design team designs the Home Page, navigation, footer, dynamic templates, and a “UI Style Guide” that governs the look and feel of all the core elements of your website.
These prototypes, combined with the UX wireframes, are all the development team needs to build the website.